Tag Archives: Luca Turin

I do like the smell of toast in the morning…

14 Oct

…but I rarely have toast for breakfast. I usually have muesli and Oatibix. Toast is an indulgence I associate with hotel breakfasts.

Now I can smell toast, as well as OF it, anytime I want. That’s because I received a free bottle of…Eau De Toast. A few weeks ago I came across information that it was available to anyone who asked, free of charge, from the Federation of Bakers. As I love a freebie (and winning competitions, of which more later), I duly applied. Eau De Toast, attractively packaged, arrived last week. It does exactly what it says on the tin and is a great piece of advertising. I feel slightly guilty, as I NEVER buy bread – we make our own. But even though I’m not going to buy the commercial bakers’ product, I certainly liked the thought that went into Eau De Toast, as well as the scent itself. It is rather ephemeral but for about half an hour the warm, homely smell of freshly toasted bread does linger. It doesn’t quite work as a perfume, as it’s not complex or long – lasting enough, nor as home fragrance, but as an incentive to buy (or, in my case, make) bread for toasting, it cannot be faulted. I love the little bite mark on the label.


At about the same time, I got an email from Reiss, congratulating me on winning their newly launched first fragrance for women, Grey Flower. As a bonus, I could have the bottle engraved. I got it this morning (thank you, Reiss!) and I have to say, it is not the usual I’ve -smelled-it-all-before, instantly forgettable kind of smell that all the big clothing brands now churn out in their hundreds. I’d be prepared to shell out my own money on this seductive, elegantly sexy scent. It is warm and enveloping, thanks to base of musk notes, and it lasted a long time – I put it on around 1pm, and I can still faintly smell it at 9pm.


The bottle is luxurious, too, and it flatters my vanity to see my name on it.

As with writing about food, writing about perfume is far more difficult than it seems. Of the two, I find it easier to write about food, mostly because I know a lot more about it. I find the realm of perfume blogs slightly other-worldly. It is inhabited by people speaking in code, who display unnerving Sherlock-like powers of deduction the moment you reveal your favourite scent. So it is with trepidation that I am revealing my all-time favourite, Narciso Rodriguez For Her.


I have been wearing it for about 7 years, and, although I regularly cheat on it with others, I do love coming back into its reassuring embrace. According to the best ever guide to the world of scent (I dare you to name a better one), ┬ánamely Perfumes: The A-Z Guide, written by the scent gurus Luca Turin and Tania Sanchez, this woody oriental is not particularly original, but “give Narciso Rodriguez to someone you like, and stand at attention as she sweeps past. You then realise that some fragrances, like gravitation, reliably generate an attractive force day in and day out, without fuss or explanation, though theories abound. LT”. See what I mean – this is an absolutely, magnificently spot on description. If you care about perfumes even just a little, buy the book. Incidentally, I love Tania Sanchez’s profile on Twitter: “Co-author of PERFUMES THE GUIDE with Luca Turin. Now living in Greece. I hate Greece.”

To be continued.


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