I do like the smell of toast in the morning…

14 Oct

…but I rarely have toast for breakfast. I usually have muesli and Oatibix. Toast is an indulgence I associate with hotel breakfasts.

Now I can smell toast, as well as OF it, anytime I want. That’s because I received a free bottle of…Eau De Toast. A few weeks ago I came across information that it was available to anyone who asked, free of charge, from the Federation of Bakers. As I love a freebie (and winning competitions, of which more later), I duly applied. Eau De Toast, attractively packaged, arrived last week. It does exactly what it says on the tin and is a great piece of advertising. I feel slightly guilty, as I NEVER buy bread – we make our own. But even though I’m not going to buy the commercial bakers’ product, I certainly liked the thought that went into Eau De Toast, as well as the scent itself. It is rather ephemeral but for about half an hour the warm, homely smell of freshly toasted bread does linger. It doesn’t quite work as a perfume, as it’s not complex or long – lasting enough, nor as home fragrance, but as an incentive to buy (or, in my case, make) bread for toasting, it cannot be faulted. I love the little bite mark on the label.


At about the same time, I got an email from Reiss, congratulating me on winning their newly launched first fragrance for women, Grey Flower. As a bonus, I could have the bottle engraved. I got it this morning (thank you, Reiss!) and I have to say, it is not the usual I’ve -smelled-it-all-before, instantly forgettable kind of smell that all the big clothing brands now churn out in their hundreds. I’d be prepared to shell out my own money on this seductive, elegantly sexy scent. It is warm and enveloping, thanks to base of musk notes, and it lasted a long time – I put it on around 1pm, and I can still faintly smell it at 9pm.


The bottle is luxurious, too, and it flatters my vanity to see my name on it.

As with writing about food, writing about perfume is far more difficult than it seems. Of the two, I find it easier to write about food, mostly because I know a lot more about it. I find the realm of perfume blogs slightly other-worldly. It is inhabited by people speaking in code, who display unnerving Sherlock-like powers of deduction the moment you reveal your favourite scent. So it is with trepidation that I am revealing my all-time favourite, Narciso Rodriguez For Her.


I have been wearing it for about 7 years, and, although I regularly cheat on it with others, I do love coming back into its reassuring embrace. According to the best ever guide to the world of scent (I dare you to name a better one),  namely Perfumes: The A-Z Guide, written by the scent gurus Luca Turin and Tania Sanchez, this woody oriental is not particularly original, but “give Narciso Rodriguez to someone you like, and stand at attention as she sweeps past. You then realise that some fragrances, like gravitation, reliably generate an attractive force day in and day out, without fuss or explanation, though theories abound. LT”. See what I mean – this is an absolutely, magnificently spot on description. If you care about perfumes even just a little, buy the book. Incidentally, I love Tania Sanchez’s profile on Twitter: “Co-author of PERFUMES THE GUIDE with Luca Turin. Now living in Greece. I hate Greece.”

To be continued.


8 Responses to “I do like the smell of toast in the morning…”

  1. Effie October 15, 2013 at 12:45 am #

    Eau de Toast must be awesome! 🙂


    • Anna October 15, 2013 at 2:39 pm #

      Hi Effie, yes it is:-) Thanks for your comment!

  2. Joanna 'Ptasia' Straburzyńska October 15, 2013 at 5:05 pm #

    I wouldn’t be ashamed of Narciso Rodriguez – I used to wear it myself and just today was considering buying it again! I really liked it, it was such a warm, cosy kind of scent. Great for winter. One thing though: I see you’ve got the EDP. I used the EDT (black bottle) & found it a completely different scent than the EDP (I actually hate it when the EDT/EDP versions differ so much).
    Re: Eau de Toast – maybe it’s a good thing it doesn’t last on the skin for long: wouldn’t it be maddening to feel the smell of fresh bread when you’re hungry ;)?

    • Anna October 22, 2013 at 2:34 pm #

      I’m not ashamed of it, I love wearing it. I don’t particularly care that it is not very original;-) – it is still less ubiquitous than the main Chanel scents, which I also wear.
      Yes, there is a difference, and I definitely prefer the EDP.
      Thanks for reading!

  3. Hazel October 15, 2013 at 7:52 pm #

    I love narciso Rodriguez For Her EDT. In fact EDP too :-). But my favourite is Esssence. I like that all fragrances in line have something in common (musk, I believe), but are distinguishable, if I can say so. Unfortunately it’s not a rule with flankers.

    • Anna October 22, 2013 at 2:37 pm #

      I was not expecting so many Narciso Rodriguez fans:-) Thanks for reading and commenting, Hazel!

  4. wiedźma October 21, 2013 at 5:52 pm #

    Eau de Toast sounds interesting, but I have some bad news for the british Federation of Bakers, I’m afraid. There is one older and truly nice, toast-y scent: http://www.fragrantica.com/perfume/Serge-Lutens/Jeux-de-Peau-11350.html
    And BTW, here’s another one funny, breakfast-reminding fragrance: http://www.fragrantica.com/perfume/Lostmarch/Lann-Ael-6789.html It smells like cornflakes with the american candy apple. Nice but terribly sweet. Anyway, I’m sure that both Lutens and Lostmarch contains much more calories than Eau de Toast. 😉
    Grey Flower also seems quite nice: woodsy and floral with a hint of spices, I suppose…?
    And writing about perfumes in fact IS more difficult than about any other kind of art (or food, which also can be an art, of course) BUT practice makes perfect. 🙂 So.. You can try! 🙂

    • Anna October 22, 2013 at 2:41 pm #

      Thank you for the links, I do like gourmand fragrances, so I will try them, when I get the chance. Eau De Toast is much weaker, I am sure, but then, it was free, so I can’t complain;-) Grey Flower is, indeed, woody and floral, a combination I often like, so I am pleased to have won a scent I can wear with pleasure. Thank you for reading!

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